Dangers Of Overpricing Your Imperial Beach Home or Condo

• Since an appraisal is often required in financing a property, it’s futile to price a property for more than it’s worth.
• Those buyers who do look are shopping by comparison, and looking at your home may convince them to make a bid on a different property.
• Properties left on the market for extended periods of time usually become “shopworn”, causing many to believe something’s amiss.
• Overpricing tends to dampen the other salespersons attitude, making it less likely to be shown.
• Many potential buyers won’t even look, thinking it’s out of their range.
• Overpricing lengthens marketing time, and invariably results in a lower selling price than would have been otherwise obtained.

Marketing Your Imperial Beach Real Estate Effectively

• Enter your home as an Enhanced Listing for maximum exposure into the San Diego County (8,500 Realtors) and World Wide Web Multiple Listing Services so agents and buyers can view your home: 65% of buyers use this source.
• Produce professional promotional flyer with photographs, key features and highlights.
• Install yard sign with promotional flyer holder, and provide specific showing instructions: 69% of buyers use this source.
• Hold Open House, advertising dates and times through, local paper, internet and sign post placed in front of your home so buyers can plan to attend the event. Place signs in neighborhood to directing buyers to your home: 48% of buyers use this source.
• Advertise continuously until your home is sold. Use “Target Marketing” in local papers, magazines, website and with flyer and mailer distribution: 49% of buyers use this source.
• Neighborhood campaign door to door. One on one contact is a highly effective way to meet new prospective buyers for your home.
• Realtor marketing to area associates with personal phone calls, and promotional flyers.